Tuesday, June 14, 2016


Last May 26, a press conference was organised by the The Philippine Marketing Association (PMA) for the coming “Hello ASEAN”, the 47th National Marketing Conference. Details of the event including program, guest speakers and topics were announced and shared with the media and bloggers who were all present at the Marriott Grand Ballroom in Pasay City. 

Here's a quick run through of what transpired during the press conference. Read on as this would interest you or any of the Chief Operating Officers (COOs) and Chief Marketing Officers (CMOs) in your company or a fellow colleague that you know -


"HELLO ASEAN" will be a conference that will feature stories and scenarios from top-tier business experts and practitioners, marketing masters and disrupters, including CEOs of Philippine, Asian, and global brands that successfully launched or grown their businesses in the ASEAN trade sphere. 

Mr. Willy Arcilla, Adviser for Program delivering to the press/media the Asean Overview
Mr. Willy Arcilla, the Program Adviser of the 47th NMC, Agora Awardee for Overseas Marketing Y2000 opened up the program and briefly gave us an ASEAN Overview. With his 20 minute talk, he summarised the aim of the program, "HELLO ASEAN" as " to learn, apply, and to bring back the glory days of our country."

The ASEAN market is brimming with numerous and untapped opportunities for the Chief Marketing Officers, Chief Operating Officers and their teams to provide a one of a kind record into the emerging powerhouse within the Asian Region. With this, an urgent need to spread the knowledge came to a realisation thus, the Philippine Marketing Association (PMA) set the theme of its 47th National Marketing Conference (NMC) this year as "Hello ASEAN". The productive event is scheduled to happen on July 28-29, 2016 at the Marriott Grand Ballroom in Newport City.


It's a one event that brings you a lot of "gold mines" to learn, altogether-
  • No other conference could bring you owners of the world's largest companies, marketing and technology experts
  • An ASEAN Pavilion and trade expo that facilitates networking and business meet-ups
  • An industry exhibit that promotes B2B and consumer trading
"The 47th National Marketing Conference brings CEOs/CMOs of successful companies whose brands have made significant impact among ASEAN consumers. They will share their stories: lessons, strategies, challenges and ultimately their achievements, so that companies geared for overseas expansion can learn from their journeys.  Possibilities abound for business and career advancement. "


Ms. Germaine Reyes, EVP Director-In-Charge 47th National Marketing Conference presented to the press and gave an overview of who will be the speakers and what their topics will be -

The speakers are set to share their experiences, success stories and learnings from exploring and filling the gaps in the market. These insights will feature the strategies and tools that helped their companies conquer multiple challenges. Aside from the invaluable content that attendees will get from the conference and an accompanying trade exhibit, “Hello ASEAN” will feature the ASEAN Pavilion that houses the embassy representations from ASEAN member nations and other guest Asian countries.
"We are offering an actual networking, promotes B2B and consumer trading" Ms. Reyes concluded.
Ms. Germaine Reyes, EVP Director-In-Charge 47th National Marketing Conference
“This will give our attendees opportunities to explore, on more concrete grounds, possible partnerships. These business meet-ups are fertile ground for networking, exchanges, developments, and partnerships,” PMA President, Ms. Pinky Yee shared.
Further, The No. 1 Business Channel, Bloomberg will be co-presenting PMA's 47th NMC. They recently opened up their office in the country (thru partnering with TV5 Network Inc and Cignal), making it very timely for them to capture and cover their Philippine audience.
“Bloomberg is really privileged to take part in the Philippine Marketing Association’s National Marketing Conference,” Vice President and Head of Channel Management for Cignal TV, Ms. Sienna Olaso shared. “It is our privilege to meet the people in the marketing industry, because our network’s presence in the conference will definitely do something good for Bloomberg. By the same token, we hope that Bloomberg’s integrity and credibility can lend itself to the success of the event. We are looking forward to meet everyone in the event and we are all excited in Bloomberg.”
  • Mr. Jaime J. Bautista - is a Philippine Airlines (PAL) veteran who has a long and credit-worthy record of professional service in the travel and tourism business. He recently assumed the presidency of PAL in October 2014 after the Lucio Tan Group took over management control of Asia’s longest-running airline.
  • Joe Baladi - is a well- traveled marketing consultant and Asian Brand advocate brings his extensive experience in business communications across multiple geographies to the conference with his talk on How Asian Brands Can Conquer the World.  He is credited for shaping and repositioning major SME and MNC brands. He is a frequent speaker on the conference circuit, a regular guest on business television programs, and regularly contributes thought leadership articles to business magazines and newspapers across the region. As the CEO of BrandAsian, Joe divides his time in providing one-on-one business and branding advice and counsel to CEOs of some of the Asia’s largest companies.
  • Joseph “Chay” Cruel - is the Vice President for Asia Brewery – Non-Alco Marketing, Business Development and International Business. He is responsible for the popular domestic non-alco products such as Cobra Energy Drink, Absolute Distilled Drinking Water, Summit Water, Sunkist, Nestea, and Vitamilk. He spearheaded the international business and strategic partnerships for Asia Brewery.
  • Prof. Enrique Soriano - is a Certified Professional Marketer and a PMA Agora Awardee for Excellence in Marketing Education who will examine the nature of Asian Family Businesses. As the Executive Director of the W+B Advisory Group, a Strategic Consulting Group servicing ASEAN corporate organizations on strategic leadership matters, Soriano will discuss growth in Asian family businesses, organizational change, and competitive strategies.
  • Angelica Suiza - is the Chief Product and eCommerce Officer at Triple Pte. Ltd. With her expertise in omni-channel inventory resources optimization, she is responsible for providing category merchandising strategies for Under Armour in Southeast Asia as aligned with the company's aggressive global merchandising directions.
  • Lucien Dy Tioco - is the Senior Vice President for Sales and Marketing at The Philippine STAR and concurrently heads the sales and marketing of the country’s leading business newspaper, Business World. He oversees the sales and marketing programs of The Philippine STAR across all platforms: from print, digital, and most recently, television. His presentation will cover the overall strategic direction of media conglomerates , through his company's own Brand directions, as they venture overseas.
Currently, the country is seen as the 3rd largest consumer market after China and North America and has the fastest growing markets in the 21st Century as per the acknowledgement of Euromonitor. However, despite its known potential, it is continuously being overlooked by corporations in the region. PMA hopes to focus the spotlight on the ASEAN region ~ Thus, through its theme “Hello ASEAN”, the 47th NMC aims to shed light on these opportunities especially for those who are motivated by success and growth for their businesses.

Photo shows, from left: Willy Arcilla, Adviser for Program; Faith Abano, Co Chair National Marketing Conference; Yayu Javier, Adviser for Program; Germaine Reyes, EVP Director-In-Charge 47th National Marketing Conference; Nadia Tantuco, Cignal TV; Gigi Rodriguez, Chairman 47th National Marketing Conference; Dr. Nards Garcia, PMA Past President

Having been able to hear from the experts themselves  and having had a background in Sales and Marketing,  I could say that the conference is not just for the marketers but for everyone who wants to learn further in business so do not miss this chance!!! Go ahead and sign up now. 

For inquiries and or registration, please contact the PMA Secretariat at (+632)638-7700; (+632)634-5722 or email helloasean@philippinemarketing.net.ph.



All my images copyright to THEMERMAIDINSTILETTOS.COM


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