Tuesday, December 29, 2020

You Cannot Pour from an Empty Cup


2020 has been a tough year for many of us, but we made it to December, the most wonderful time of the year and the busiest one too. 🎄The months since March have been a challenge and to say that 2020 has been a unique year would be an understatement. I for one could have never imagined the things that the whole world is facing currently. It's true, nobody could have ever predicted, but amid the challenges and changes we faced — there have been victories and accomplishments to look back on and celebrate.

Wednesday, December 23, 2020

5 things to do with your doggos for the Christmas season

Dogs are not just pets for fur-parents. They are part of the family and are involved in activities and household decisions. This is especially true for the Christmas season when everyone gets together and spends time with their loved ones.

Monday, December 21, 2020

Lessons in business growth and sustainability from Lark Your Way to Success

The recently concluded Lark webinar series aimed to help businesses adapt to changes in the workplace.

Defensil Isopropyl Alcohol welcomes Richard Gutierrez, Sarah Lahbati, and kids as brand ambassadors



In this new normal, one thing that most of us do to combat the dreaded virus is to protect ourselves through proper hygiene and using the right products as our defence. Defensil 70% Solution Isopropyl Alcohol continues its campaign to be Filipino families’ ally in germ protection in the new normal as they welcome newlyweds, Richard Gutierrez and Sarah Lahbati, together with their adorable kids Zion and Kai, as their brand ambassadors.

Saturday, December 19, 2020

TikTok launches its first ever Philippines TVC


https://www.youtube.com/embed/-kdStSw2Q4g>


In the face of all the adversities and challenges that have come our way in 2020, the holiday season remains to be a bright, shining star that Filipinos can look forward to at the end of the year. As the biggest festival celebrated in the country, this Christmas serves as a bittersweet reminder to cherish every moment that we spend with our loved ones, whether face-to-face or online.

Friday, December 18, 2020

Let's Talk About Blueberries



Blueberries. Small in size. Big in flavor. 

They are delicious, beautiful, healthy, simple, and versatile. They are often eaten fresh, but may also be enjoyed frozen, dried, powdered, and pureed. They can be used in a variety of baked goods, jams, jellies, as well as savory dishes.

Wednesday, December 16, 2020

The Holidays Bring Families Together in this Alagang Silka Papaya Video


Christmas is fast approaching, have you watched this video of Silka Skincare? It reminds us of everything how we Filipinos celebrate Christmas season. How Filipino families still keep the habit of self-care even in these challenging times. More than the overwhelming amount of food and presents, Christmas is a time to celebrate love for family ~making the holiday season warm, bright and full of love!

And just like how any other Pinoy families take care of each other, #AlagangSilka is also here to take care of you.

FamiLigtas calls for increased visibility on GBV against LGBTQ+

As the nation observes the annual 18-day campaign to end gender-based violence (GBV), FamiLigtas reminds us to also address the violence and discrimination experienced by the LGBTQ+ community.

Tuesday, December 15, 2020

TikTok Creator Convos: Happy HoliDIYs!

 TikTok creators come together to share tips and easy recipes that are perfect for intimate or even virtual Christmas celebrations.

Sunday, December 13, 2020

Enjoy Exclusive Behind the Scenes Videos from These 3 Top Media Accounts on TikTok

 Some of the must-follow accounts on TikTok in 2020 belong to media organizations. These creators share a mix of news and information, previews and first-looks at upcoming shows and episodes, and nostalgic snippets of programs from past years. They also provide followers with exclusive behind the scenes videos of artists and shows belonging to their network or agency. 


Just recently, TikTok announced the top 100 accounts, hashtags, and trends that stood out on the app in 2020. From this list, the most-followed media accounts are TV program It’s Showtime, music channel MYX PH, and variety show All Out Sundays


Curious to know what makes these accounts fan-favorites? Here is a quick look at the kind of content you can enjoy from these top media creators, when you follow their profiles on TikTok.


Here’s Bidaman Dan with a special backstage performance, exclusively for It’s Showtime’s TikTok followers. 

 




Take a look at MYX VJ, Samm Alvero’s take on Mimiyuuuh’s trending #ItReallyHurtsChallenge.





All Out Sundays shares Kapuso heartthrob, Rayver Cruz’ Dynamite dance cover, and challenges their TikTok followers to post their own videos, too.





Joining It’s Showtime, MYX PH and All Out Sundays on the list of 10 most followed media accounts on TikTok for 2020 are:

  • GMA Public Affairs

  • Jeepney TV 

  • GMA Network 

  • GMA Artist Center 

  • Star Hunt Academy 

  • Viva Records 

  • Eat Bulaga! 


Do you see your favorite media organization on the list of top TikTok accounts for 2020? Be sure to follow them on the app, and check out the top creators featured here, too, to enjoy more behind the scenes videos and other amazing entertainment content on TikTok. Download the app on your iOS and Android devices to get started.

Friday, December 11, 2020

BDO, SM to hold first virtual ‘Pamaskong Handog 2020 on Dec 13’ in honor of overseas Filipinos


Even amid the new normal, BDO and SM Supermalls are finding ways to continue its annual tradition of paying tribute to overseas Filipinos (OFs) and their families during the Christmas season.

Give the Gift of a Colgate Smile this Season with Colgate Christmas Toothpaste


Hello hello! It's the most wonderful time of the year. We may have so many unfortunate experiences this 2020 but there are still so many reasons to smile about like this pretty limited edition Colgate!

Wednesday, December 09, 2020

Build a Home Business with the right digital and e-commerce solutions




Amid economic difficulties brought about by the pandemic-induced lockdowns, more Filipinos are now looking for ways to earn from home either through selling or re-selling anything from face masks to food packs and succulent plants or peddling their skills online such as graphic design or teaching a new language.

How to livestream a virtual event and reach thousands of people on Lark


Hosting small virtual discussions and gatherings is simple, with the right platform that accommodates the video call duration and participant count that you require. Sometimes, though, you need to make meetings or online events accessible to larger audiences for activities like webinars, company-wide virtual conferences, and even recognition ceremonies.

Rediscover Homepreneurship through Diskarte


Homebased businesses are booming as a movement, led mostly by resourceful mothers who are taking opportunities to earn extra income while they take care of their families.

LG PH Aids Typhoon Rolly and Ulysses Victims


Even as the storms have passed, a lot of Filipinos are still reeling from being ravaged by typhoon Rolly and Ulysses. Communities have been displaced with people losing their homes, leaving them with no shelter and no place to go. In the spirit of makabayan, government agencies, together with private individuals, groups, and corporations have stepped up to the plate to assist fellow countrymen in their time of need.

Shopee Launches 12.12 Big Christmas Sale


Shopee highlights three key trends which have shaped and will continue to drive the growth of e-commerce in 2021 and beyond: Social, Personalization, and Integration as it Celebrates 5 Years of Digital Acceleration in the Region

BTS #LifeGoesOn TikTok Challenge Sets a Record of 930M views in 15 days



TikTok, the leading destination for short-form mobile videos, today announced that BTS' 'Life Goes On' which recently topped the Billboard 'Hot 100', hit a milestone on TikTok, setting a record of 930 M hashtag views in just 15 days.

Held from November 21 to December 5, the #LifeGoesOn challenge was a call for users all over the word to interpret and positively express how 'Life Goes On' in their own creative ways. The videos created with #LifeGoesOn had more than 463,276 in 15 days of the campaign. 


BTS also participated in the challenge and connected with their fans by releasing TikTok videos of their own: Jin goes through a flipbook, RM and V does maple leaf art, Jimin decorates a glass bottle, j-hope takes Polaroid pictures and JungKook practices calligraphy. In response, the group's fans, ARMY, uploaded videos of themselves dancing and singing along to the new song, as well as moments in their daily lives with friends and family. 




A special 'Life Goes On (ARMY version)' music video will be released on the official BTS TikTok and social media channels on December 30, capturing selected video submissions that were part of the #LifeGoesOn challenge.

For more details about the challenge, visit the #LifeGoesOn Challenge Event Page.

Tuesday, December 08, 2020

Six upgraded features to enjoy from TECNO Mobile’s new AI-powered, revolutionary TECNO Spark 6

With these new features, TECNO Mobile brings an enhanced immersive smartphone experience to the masses. Global premier mobile phone brand, TECNO Mobile recently released its latest innovation, TECNO Spark 6, a high-performing, multitasking, affordable smartphone for the masses. This feature-packed phone is designed for work and play, and comes with a budget-friendly price tag of P6,490 for the Spark 6 4GB RAM + 128GB.

Wednesday, November 25, 2020

PLDT Home launches Super Speed Deals Promo for as low as Php 99


The country’s fastest fixed network and leading digital services provider, PLDT Home, introduces its first ever Super Speed Deals Promo that gives subscribers a fast and convenient way to upgrade their internet plans for as low as Php 99 until January 31, 2021.

Tuesday, November 24, 2020

TikTok Donates US$300,000 for Typhoon Victims in the Philippines

 

Over the course of two weeks, two devastating back to back typhoons hit the Philippines. On November 1st, Super Typhoon Rolly (Goni) the strongest typhoon ever recorded in recent history struck the southern region of the Philippines. An estimated two million Filipinos have been affected, many of whom lost their homes and livelihoods. Ten days later, Typhoon Ulysses (Vamco) swept through many of the same provinces previously devastated by Typhoon Rolly, including Metro Manila and parts of Central Luzon leaving widespread flooding and power outages. 

Monday, November 23, 2020

Pros of Wearing Activewear Daily


With every single day in life being so happening and full of events, it is very common to find ourselves spending the entire day wearing formals. Well, there is no harm in wearing that but that takes the fun away. And when it is an off day and you want to make a quick run to the grocery store or just look a bit better than wearing your baggy old tatty sweats, suddenly you realize that you have got no options. Well, do not worry. 

TECNO Spark 6 Series - A smartphone for the masses



TECNO Mobile launches new AI-powered, revolutionary, 6 new enhancements that bring users an elevated immersive experience, along with more powerful cameras, multiple Bluetooth sharing, bigger screens, higher capacity, and faster speeds.

How's The New Normal Affecting The Laboratories Operations Like Stalder Laboratories?


Established in July 1999, Stalder Laboratories, Inc. (SLI) continues to create globally competitive products and consistently upholds its commitment to manufacture products that meet the demands of its regular clientele and prospects. 

Sunday, November 22, 2020

TikTok Launches Creative Competition to Solve Real-World Marketing Challenges

TikTok, the leading destination for short-form mobile videos, is calling all marketing and creative professionals as well as agencies in Southeast Asia to think outside of the box and join the TikTok Trendsetter creative competition. Launched last November 9, 2020, TikTok Trendsetter aims to inspire professionals and agencies in the Philippines to harness the untapped potential of TikTok to solve real-world marketing challenges.

“The power of TikTok is clear, but it requires a new and different way of thinking. Utilizing an entertainment-based platform allows marketers to engage with users in a ‘sound on’ environment, opening an entirely new window of opportunity,” said Ng Chew Wee, TikTok Head of Business Marketing. “Just like our users, we invite marketers to be experimental and explore their creative side while addressing today’s brand challenges through the Trendsetter creative competition."


Running for over the course of six weeks, the TikTok Trendsetter creative competition is divided into three separate categories including:

  • Individual Category: Individual contestants to submit one TikTok video creative idea that addresses marketing-related challenges for Small and Midsize Businesses (SMBs), and sectors such as Fast Moving Consumer Goods (FMCG) and Government. 

  • Agency Category: Agency contestants to submit a storyboard for at least four TikTok video creative ideas, a media plan leveraging TikTok and one sample TikTok video that addresses marketing-related challenges for industries such as Fintech, Luxury, Automobile, and Telecoms.

  • Existing Campaigns: Campaigns that have already run on TikTok this year can also participate in the competition.


All submissions will need to be submitted by 24 December 2020 with voting for the most  creative ideas taking place from 4 to 22 January 2021. The following panel of judges representing in-house and agency creative executives, as well as CMOs and TikTok Creators, will be determining the winners of the competition which will be announced on 1 February 2021: 

  • Ng Chew Wee, TikTok Head of Business Marketing

  • Katie Puris, TikTok Managing Director of Global Business Marketing

  • Dianchen Yao, TikTok Head of Client Solutions SEA

  • Nguyen Dinh Toan, Senior Vice President of Marketing at Suntory Pepsico Vietnam

  • Sutirapan Sakkawatra, EVP Head of Marketing at Siam Commercial Bank

  • Roberto Saputra, Chief Brand Officer at Smartfren Telecom

  • Jeff Cheong, DDB Group Singapore Deputy CEO and Tribal Worldwide Asia President

  • Maryzyle Fernadez Galinato, Group Creative Director at Hakuhodo Saigon

  • Pingkan Rarumangkay, Executive Creative Director at Wunderman Thompson Indonesia

  • Tay Guan Hin, Chief Creative Officer of BBDO Singapore

  • Sompat Trisadikun, Chief Creative Officer at The Leo Burnett Group and Publicis Group in Thailand


For each category, regional and local winners will be selected. Agency teams will have a chance to win up to US$40,000 in prizes, while Individual applicants can win a mentorship session with TikTok Global Business Marketing (GBM) executives.


Kantar research shows that in order to tap into the powerful audience response, it is vital to understand TikTok and engage with users on their own terms. To provide a deeper understanding on how to leverage TikTok for marketing purposes, TikTok will also hold a creative workshop on 24 and 26 November in partnership with BBDO Singapore, hosted virtually at https://www.tiktok-trendsetter.com/ for anyone who is interested in learning about leveraging the platform to solve creative challenges.


To enter the competition, view tutorials, best practices and creative playbooks, please visit: https://www.tiktok-trendsetter.com/

Friday, November 20, 2020

TikTok Enhances Privacy with New Family Pairing Options

 

TikTok, the leading destination for short-form mobile videos, is enhancing privacy and browsing options for families on the app by building on its existing Family Pairing features. This latest update provides parents with the industry's most comprehensive suite of options to better guide their teen's online experience.


As more families continue to turn to internet platforms like TikTok to stay entertained, informed, and connected, parents now have the option to manage their teen's online experience by linking their TikTok account to their teen's, and setting discoverability and safety controls. Developed for parents, this suite of new features is intended to jumpstart digital wellbeing and online safety education for families.


The new features include:

  • Search: This allows parents to directly control whether a teen can search for content, users, hashtags, or sounds on the app. 

  • Comments: Parents may decide who can leave comments on a teen's videos - Either all users, friends only, or no one.

  • Discoverability: This lets you regulate whether your teen's account is private or public. With a private account, your teen can choose who can see their content. When the account is set to public, anyone can search for your teen’s profile, and view their content. 

  • Liked videos: Here, you decide who can view the videos your teen liked.


"Parenting a teen's digital life can be daunting and many parents feel as though they're playing catch-up when it comes to the latest technology and apps their teens use. Working with our community and industry partners, we are committed to helping facilitate important conversations within families about internet safety," said Arjun Narayan, Director Trust & Safety, TikTok, Asia Pacific. "Family Pairing was developed to help parents build upon their online safety education and define the experience that is best for their families."


Family Pairing, which allows a parent to link their TikTok account to their teen's, already offers features such as Screen Time Management, Restricted Mode, and Direct Message regulation to provide parents with insight and control over how their teens use TikTok.


Over the past year, TikTok has taken steps to improve and enhance its teams, policies, controls and educational resources. Along with its tools for families, the platform continues to strengthen its youth safety and well-being policies. Just recently, TikTok added more guidelines and resources to support body positivity within the community, and remove harmful content such as hateful ideologies. Sending of images or videos in comments or messages is also not allowed on TikTok, because studies have linked the spread of child sexual abuse material to messaging on apps, especially those with encryption.


TikTok has developed global partnerships to protect against child exploitation and to remove such content, terminate accounts, and report cases to the National Center for Missing and Exploited Children, and local law enforcement agencies. Protecting minors – online and offline – is highly important and requires collaboration between platforms, governments, and child safety organizations. This is why TikTok supports the implementation of the Voluntary Principles to Counter Online Child Sexual Exploitation and Abuse, which offers a framework that can be consistently applied across sectors and services to respond to changing behaviors and protect young people.


For families who want to learn more about online safety, TikTok has created several resources, including its Youth Portal, Parents page, and educational safety videos. TikTok remains committed to the security of its community – especially the youth – and will continue to develop resources, tools, and policies as it aims for the highest level of safety.

LET'S GET SOCIAL