Cadbury 5Star, Cadbury Dairy Milk’s latest chocolate that makes you go full on in one bite, was launched 3 Fridays ago, May 27, 2016 at the Glorietta 3 Activity Center Makati, Ayala Malls.
“This is our first chocolate brand specifically made for young millennials. It’s a new product but it has with it a hundred year old chocolate-making heritage from Cadbury. It’s so good, one bite makes you think you can do anything. You can experience this goodness for only 10 pesos. It’s really budget friendly for our young millenials. What makes it so millennial is that it inspires living in the moment and having fun.”says Mondelez Chocolates Brand Manager, Ms. Arlene Amante
Taste the familiar, velvety smooth Cadbury milk chocolate wrapped neatly around an exciting blend of gooey caramel and a soft chocolatey centre. Feel the crunch of the crispy biscuits inside and let the endless possibilities begin.
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| 5Star Ambassadors, Alex Diaz and Arisse de Santos |
Introduced in the launch were Cadbury 5Star Ambassadors, Alex Diaz and Arisse de Santos who drummed excitement by dancing and hosting the #YouThinkYouCanChallenges.
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| Ambassador Robi Domingo didn’t make it to the launch but was featured in the Cadbury 5Star challenge video |
Arm wrestling with a bouncer and doing the hoola hoop in a onesie were among the fun challenges.
Together with their celebrity friends – Richard Juan, Markki Stroem, Patrick Sugui, Axel Torres, and Ryan Sy – Cadbury 5Star Ambassadors Alex and Arisse did the ultimate “#YouThinkYouCan Walk On Chocolate?” challenge
With the ambassadors and celebrities leading the public in walking, running and dancing on a pool of melted chocolate-like concoction, Cadbury 5Star was the first in the country to do this outrageous challenge.
Watch the video of this Extra Fun event!
Have a Cadbury 5Star and let the world be your playing ground.
*****
Special thanks to Ross Del Rosario of #WazzupPilipinas
for sharing his invite for this event. :)
Xoxo,
Jaimie
xx THE MERMAID IN STILETTOS xx
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