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Thursday, July 26, 2018

#GLOWINMYSKIN: A CENTURY OF HEALTHY, GLOWING SKIN WITH JERGENS


If you look out there, talaga naman na there are a lot of skin care who have a lot of promises, and naturally, it is already innate in us that we want to achieve that healthy and glowing skin. The thing is with so many skin care brands or products that are out in the market, it really makes it confusing to choose the right one for us. In fact, there are also skin care products for women that instruct skin tones to conform to social standards thus it becomes limiting in terms of choices. That is why Jergens’ pushes their #GlowInMySkin campaign which has been introduced in a kick-off launch where I attended a few weeks ago. It aims to change that by emphasizing that color doesn’t matter as long as your skin is healthy and every skin tone can be glowing.

Jergens celebrates more than 100 years of skincare with its #GlowInMySkin campaign. Thru this, it wants Filipinas to know that Jergens is their skin’s best friend, whatever their beauty concern and skin tone may be.


This is the reason why Jergens has many variants that cater to different skincare needs – but with the same goal in mind: to take dry and dull skin and transform it into glowing and healthy skin.

This is an actual Jergens from 1901.  I can't believe I was able to see the first ever Jergens bottle~ a 117-year old bottle omg!
Jergens Moisturizers were introduced to the Philippines in the 1960s when the Andrew Jergens Company USA granted Vibelle Manufacturing Corporation the license to manufacture and distribute the brand in the Philippines. Fast forward to the 80s and the brand rose to become a household name in the country thanks to the Jergens Cherry Almond Lotion that consumers loved, known today as the Jergens Original Beauty.


Always at the forefront of body care innovation, Jergens continues to adapt to trends by continuously innovating body care products that let women feel great in their skin – from the first product, a coconut oil soap that jumpstarted the business, to being one of the firsts to include Aloe in lotion, and now with the illuminating Hydralucence technology in the current moisturizers.

The #GlowInMySkin Event
To celebrate more than 100 years of skincare, a workshop took on different topics such as fashion upcycling workshop, Fit On The Go fitness workshop, and Instagram Editing and Selfie 101 workshop that helped guests achieve great photos; the workshop also relayed the message that editing apps and filters can only do so much, and that great, glowing skin is always the difference-maker in photos.


A brand talk by Brand Manager, Marie Lineses, helped people learn more about the brand's legacy and the current product line-up with Hydralucence technology.

Showcase of the Heritage corner – a peek into the brand’s rich history with one of the oldest Jergens lotion bottle from the early 1900s as the centerpiece.

Jergens influencers for the #GlowInMySkin campaign: Host and model Janeena Chan, celebrity stylist Trish Denise Ramos, fitness coach and Greenpeace Ambassador Kayleen Ortiz, (not in photo: MYX VJ Sunny Kim, DJ Debbie, and Vlogger Reese Tayag).
Having healthy and glowing skin is very important for everyone and especially helps with confidence. Time and time again, Jergens can help you Glow in your Skin —thanks to their timeless lotion formula that makes skin care possible for every type of lifestyle.

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Xoxo, 💋

Jaimie 

xx THE MERMAID IN STILETTOS xx
All my images copyright to THEMERMAIDINSTILETTOS.COM


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