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Wednesday, July 25, 2018

TANDUAY IS NOW AVAILABLE ON SHOPEE


Tanduay Distillers Inc., makers of the world’s number one selling rum brand, has recently partnered with Shopee, the leading Singapore-based e-commerce platform with 12 million users in Southeast Asia and Taiwan, to launch the Tanduay brand international online store. 

The e-commerce store features carefully curated products previously available only at the Tanduay store in Century Park Hotel such as original apparel, bags, and accessories. This dedicated in-app space will allow shoppers to easily access authentic premium items and products from one of the country’s well-loved Filipino brands. 


Paul Lim, chief marketing officer of Tanduay, said the partnership with Shopee is aligned with the strategy of the company to continuously improve ways and find new avenues to make Tanduay accessible to a broader market. 

Brand manager Edzel Ty further said that more products are expected to be added to the Tanduay Brands International online store in the succeeding months. He mentioned that they have chosen to partner with Shopee because insights from all their marketing efforts point towards the future of commerce online. Their available products on Shopee have several payments and delivery options all for convenience.

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