Sunday, April 21, 2019


Guys, meet SAM— #SMSupermalls’ smart robot! SAM is the country's first ever in-mall Smart Robot designed to help with directions and provide mall information about the latest deals, promos, and events.

You must have seen him in my post previously. SAM is an artificial intelligent (AI) humanoid robot programmed to deliver a smoother, more personalized and efficient interaction with customers. He is part of SM Supermalls series of innovations which is designed to improve and raise the bar in customer service. SAM was created in partnership with the Cal-Comp Technology (Philippines), which is a leading provider of electronic and original design manufacturing services. 

Sam who was introduced at SM Megamall will also be coming soon to other SM malls. Equipped with an advanced face recognition technology, it can also make personalized greetings to customers once they enter the mall. Customers can also chat with SAM through the SM Supermalls Facebook page. It serves as a 24/7 online concierge that can provide information like branch locations, mall schedules and promos, to name a few. 

Innovation is what SM strives for in providing better customer service to all and we are proud to introduce our latest innovation yet,” said Steven Tan, SM Supermalls COO. “SAM is easy to approach and has answers to almost everything SM mall related, making shopping more seamless and fun for our customers.” 

Say hi to SAM the next time you visit SM Megamall. You may find him in Mega Atrium, Mega Fashion Hall, or Bank Drive for more fun, convenient, and exciting malling experience!

For more information, visit SM Supermalls’ official website at, or its Facebook, Twitter and Instagram accounts: @smsupermalls.

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