Saturday, April 06, 2019


In this society where being beautiful has standards— most often than not, we tend to take sides and choose what the society dictates. But— hey, beauty doesn’t need to be defined by anything.

Last week, I attended a brand campaign launch of #Skinwhite dubbed as #DarkorWhiteisBeautiful

At the start of the program, I can’t help but wonder why a skin whitening brand such as SkinWhite would dare to say that dark skin is beautiful.

It would be easy to judge without further assessing and understanding the brand and the message that it is trying to send across. But if you dig deeper, behind the campaign is what the company and what SkinWhite stands for— and that is for the consumers to have a choice.

Isn’t it nice to find a brand that encourages to embrace your skin color? Oo, it may be as ironic as it gets because what they sell are whitening products. But then, ulitin ko ulit: behind their campaign is their message on how they understand everyone’s beliefs and choices. ๐˜ผ๐™ฃ๐™™ ๐™ฉ๐™๐™–๐™ฉ ๐™ž๐™จ ๐™ฉ๐™๐™š ๐˜พ๐™ƒ๐™Š๐™„๐˜พ๐™€ ๐™ค๐™ฃ ๐™๐™ค๐™ฌ ๐™š๐™–๐™˜๐™ ๐™™๐™š๐™›๐™ž๐™ฃ๐™š ๐™ฉ๐™๐™š๐™ž๐™ง ๐™ค๐™ฌ๐™ฃ ๐™จ๐™ฉ๐™–๐™ฃ๐™™๐™–๐™ง๐™™ ๐™ค๐™› ๐™—๐™š๐™–๐™ช๐™ฉ๐™ฎ.

“It’s all about choice”, says Rachelle Layda, Marketing Manager for Whitening of Splash Corporation. “SkinWhite is a brand that empowers women to choose. A choice to define their own standard of beauty.So If you choose to have dark skin, you are beautiful. If you choose to have white skin, you are just as beautiful too. The choice is yours, and SkinWhite respects that choice.

This inclusivity is refreshing and speaks volumes, especially at a time when shaming and bullying are prevalent across social media. Bashers and haters abound online with no agenda but to shame in all forms and ways – body-shaming, hair-shaming, race-shaming, gender-shaming, and yes, also skin-shaming. 

“This is precisely the stigma that we wish to change. Skin color should not be about one being better than the other”, adds Pam Sulit, Splash Corporation’s VP for Marketing. 

“White and dark are both beautiful,” confirms Rachel Villanueva, Creative Director of Petch & Partners, the creative agency that created this campaign for SkinWhite. She continues, “It’s about time that dark skin and white skin get the same adoration and acknowledgment.”

So even if they sell skin whitening products ~  it still is a matter of choice. Hindi ka nila pipilitin for their whitening products because they respect your choice. In short, walang pilitan— wala din basagan ng trip.

Mahirap intindihin I know ~ but if malawak ang pang-unawa about the message and the advocacy, for sure, makukuha mo. 

In the end, kahit ano pa, it’s all about having that confidence in your own skin and your beauty.

Remember, we are all beautiful. 

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