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Monday, June 11, 2018

2018 NATIONAL MILO MARATHON



MILO, country's leading chocolate beverage brand officially launches the 42nd National MILO Marathon. It is the country’s biggest and longest-running footrace as it strives to be more than just a running event since it continues to highlight the character-forming lessons that can be learned from the race. 

With the ongoing theme, “Magsama-sama, Tumakbo, Matuto”, MILO strengthens the legacy of the National MILO Marathon in upholding a values-driven race experience for runners throughout the season.

MILO Philippines launches its 42nd National MILO Marathon with new race features.
(From left to right) Lester Castillo, MILO Sports Executive;  Robbie De Vera, Consumer Marketing Manager, Nestle Philippines; Coaches Jim Saret and Toni Saret; Dr. Philip Juico, President-PATAFA, Meg Panopio, Consumer Marketing Manager, Nestle Philippines; Joey Uy, Business Executive Officer - Senior Vice President, Nestle Philippines; Solenn Heussaff, MILO Nutri-Up Ambadassor, Willy De Ocampo, Business Unit Manager - Vice President, Nestle Philippines; Laurent Boisdron, General Manager, Conrad Hotel; Faivo Bartolome, National Finals Local Race Organizer; and Andrew Neri, RunRio, NMM National Race Organizer
This will be the 11-leg event with the opening race happening in Urdaneta on July 15. 

Reigning MILO Marathon King Joerge Andrade and five-time MILO Marathon Queen Mary Joy Tabal will go head-to-head with their top contenders to defend their titles with the hopes of bagging the top purse of this year’s marathon finale. The next MILO Marathon King and Queen will be given an opportunity to participate in an international marathon in 2019. In partnership with PATAFA, this year’s NMM King and Queen will be the runners to beat for aspiring contenders for the 2019 SEA Games. MILO expects 150,000 runners to participate this season.

New Race Features
Keeping true to its intent on providing a unique running experience, MILO has added and refreshed some features for this year’s National MILO Marathon. 
  • New item inclusions in the race kit. 
    • registered participants of the 3K and 5K categories will receive a MILO sachet, 
    • registered runners in the 10K category will receive a drawstring bag and MILO Nutri-Up sachet. 
    • 21K and 42K participants will get to receive a new finisher’s training hoodie when they complete the race during event proper. 
    • All these are all in addition to the newly-designed, values inspired race singlet and bib in the race kit, 
For years, MILO has played an active role in helping underprivileged Filipino youth reach for their dreams by giving them brand new pairs of running shoes through the Help Give Shoes advocacy. This year, with the help of the Department of Education, MILO will donate 1,500 pairs of shoes to deserving public schoolchildren across the country. In addition to the shoes, MILO will also donate 2,500 basketballs to deserving public schools nationwide. With this added initiative, MILO is beginning to expand its advocacy to reach more schoolchildren and get them into sports, and not just running.

Series timeline:
  • July 15 - Urdaneta
  • July 29 - Manila
  • August 26 - Tarlac
  • September 16 - Batangas 
  • September 30 - Lucena 
  • October 7 - Iloilo 
  • October 14 - Cebu 
  • October 21 - General Santos
  • November 11 - Butuan 
  • November 18 - Cagayan De Oro
  • December 9 - Laoag
National Finals in Laoag
Laoag promises to offer a unique running experience for participants as the National Finals will be part of the city’s bicentennial culminating celebration, thus the city of Laoag has been selected to host this year’s National Finals on December 9.  

Runners can also look forward to marveling at the beauty of Laoag, as the race route goes along several tourist spots of the city, including the Paway and Laoag sand dunes in some of the long distance categories. Those who would like to combine a vacation along with their race can visit nearby landmarks and places of interest in the Ilocos region, such as the Cape Bojeador Lighthouse, St. Augustine's Church in Paway, Kapurpurawan rock formation in Burgos, the windmill farms of Bangui, and the white beaches of Pagudpud. Vigan, a recognized UNESCO World Heritage Center, is also just 80 kilometers away.

The 42nd National MILO Marathon is endorsed by the Department of Education, Philippine Sports Commission, Philippine Olympic Committee, and sanctioned by the Philippine Athletics Track and Field Association. The 42nd National MILO Marathon is organized by RunRio Events Inc., and supported by its official partners: TAG Heuer – the official timekeeper of the 42nd National MILO Marathon, Conrad Hotel – the official hotel partner for the Manila Leg of the 42nd National MILO Marathon, Pocari, Salonpas, Sock Society, and Health Delivery Systems Inc.

For more information on MILO Philippines, log on to the official website (http://www.milo.com.ph) or the MILO Philippines Facebook page (https://www.facebook.com/milo.ph). Follow MILO on Twitter (@MiloPH) and Instagram (@MiloPhilippines).

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