Saturday, May 26, 2018


Last May 25, 2018, SM celebrated an #AweSM “Sweet 60” Weekend Party at SM Megamall treating valued shoppers with a lot of sweet treats, fun deals, and visual delights. Valued shoppers can enjoy the treats throughout the weekend until May 27, 2018.

But wait, there’s more! #AweSM weekend experiences await shoppers across SM Supermalls—Customers can also indulge in fun summer eats and dining deals in SM malls across the country during the weekend and enjoy exciting promos that celebrate the number 60 – Pay only P60, Pay P60 less, or Pay only 60%!

The “Sweet 60” activity area features an interactive play experience, where shoppers can immerse themselves in a fantastic wonderland colors and desserts. In partnership with Boysen, Fruits In Ice Cream, The Dessert Museum, and the Lost Bread – Sm Megamall’s #AweSM Weekend Party is an Instagram wonderland where you can splurge on dessert treats and freebies, and snap photos at different activity stations.

As part of the #AweSM weekend, SM Woman Divas, Frenchie Dy, Radha and Bituin Escalante and SM Little Stars Annatacia Penny and NU Pep Squad performed.

There was a giant logo projection mapping show at SM Megamall’s facade along EDSA, and a relaunch of SM’s “We’ve Got It All Jingle”, sang by Ramonne Rodriquez of The Voice. 

Sm Supermalls Chief Operating Officer, Steven Tan says, “For six decades, every kind of celebration and family fun bonding has happened in an SM mall. This time, we are bringing unique, over-the-top experiences we know that will truly delight our shoppers. This is also our way of saying Thank You to our loyal shoppers for making SM a part of their families through the years”.

The 60th year celebration is an exciting culmination of SM’s humble beginnings from its first shore store in Carriedo, Manila, opened by Henry Sy, Sr. in 1958. The party started with the #AweSM launch event early in the week that gathered SM’s partners, tenants, celebrities, and valued stakeholders who have been part of SM’s journey from a one-store operation to one of Southeast Asia’s largest integrated property developers.

Come and visit SM Mega Fashion Hall's the Sweet 60 activity area this weekend. Don't miss it as it will be only until May 28. For more info about SM’s #AweSM 60 years, visit SM Supermalls Facebook page (@smsupermalls) or check out

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