Saturday, August 10, 2019


L'Oréal and Shopee Bring Beauty and Skincare partnership to life in Southeast Asia with artificial intelligence (AI) and augmented reality (AR)-powered tools on Shopee’s platform.
The joint partnership demonstrates both Shopee’s and L’Oréal’s commitment to continuously innovate and power Southeast Asia’s beauty and skincare categories into the future, and to provide shoppers a convenient and personalized online shopping experience. The AI and AR-powered tools will also benefit millions of users across Southeast Asia, especially digital-savvy millennials who are drawn to innovation, creativity and a sense of self-discovery.

With L’Oréal’s AI and AR-powered tools, Shopee BeautyCam by ModiFace and the Effaclar Spotscan by La Roche-Posay, Shopee users are able to digitally try on different shades of L’Oréal’s lipsticks as well as receive personalized advice on the best L’Oréal skincare treatments to tackle acne. Users only need Shopee’s app and a front-facing camera on a mobile device to access these tools. The partnership also sees L’Oréal tapping into Shopee’s key interactive entertainment features such as Shopee LIVE and Shopee Slice to deepen consumer engagement. 

Interactive entertainment for a personalized online retail experience
Coupled with L’Oréal’s digital innovation tools, the partnership sees L’Oréal tapping into Shopee’s key interactive entertainment features such as Shopee LIVE, Shopee’s in-app live streaming feature, and Shopee Slice, a popular in-app game, to deepen engagement with consumers for a more personalized online retail experience. Through this, Shopee and L’Oréal are able to provide users higher entertainment value and benefits, as they learn more about L’Oréal’s extensive array of products, digital innovation tools, as well as make-up and skincare tips. 

Shoppers can watch out for amazing deals and discounts up to 50% off on L’Oreal foundations and other products during L’Oreal Brand Day on August 10. 

All L’Oréal, Maybelline, and Garnier make-up and skincare products can be found via their respective official stores on Shopee, under Shopee Mall, which offers 7-day returns, 100% authenticity, and free shipping[2].

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