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Sunday, April 15, 2018

WHAT TO EXPECT AT SM EVERYDAY IS PLAYDAY 2018


Everyday is Play Day made a huge comeback last April 13, 2018 — SM City North Edsa  along with 17 other malls celebrated all play, all fun, everyday for kids and the whole family. This initiative makes all SM Supermalls a venue for everything play.


This year’s campaign highlights:
-Partnership with Sony Playstation~ that will bring more fun and exciting technology.
-Partnership with Fujifilm Instax, that will capture the best and fun memories.
-Pay Maya and Globe G-cash will offer 30% off rebates on loyal customers who will avail their favorite toys through mobile payment.
-More than twenty global brands will be launching their latest toy collections in Sm City North Edsa.
-In the coming months, more than 60 characters and brands such as Spongebob, Shimmer and Shine, Beyblade, Hasbro Gaming, and Shopkings, will tour all the 18 malls in a series of exciting shows and meet and greet sessions.

  • Kicking off the campaign is the launch of new Shimmer and Shine toy collection at the Block Atrium at SM City North Edsa on May 5 – 6. 
  • 90’s kids will enjoy the huge comeback of Beyblade, on August 31 – September 2 at the Annex Activity Area at SM City North Edsa. 
  • Hasbro Gaming will engage families and friends through toys and games. In this upcoming leg, we are set to create our very first life-sized versions of gaming toys including Monoply, Jenga, Pie Face, Connect and Twister.This activity  will have activation at Sm City Fairview, SM City Novaliches, Sm City San Jose Del Monte, SM City East Ortigas, SM City Bicutan, and SM City BF Paranaque from Arpil to October this year. 
  • Nutty Scientist which will have roadshow all around SM Metro Manila malls. create fun, spectacular, interactive activities and uses educational techniques in the form of shows or workshops for kids. 
Also this year, with the help of SM Cares, Everyday Is Play day will be bringing up DSWD partner charities and oragnizations including SOS Children’s Village Philippines to a series of shows and events.

You can view more photos of the events here.

Everyday is Playday at SM Supermalls! Watch out for more exciting toy launches and events this year.




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Jaimie 

xx THE MERMAID IN STILETTOS xx
All my images copyright to THEMERMAIDINSTILETTOS.COM



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