Tuesday, March 28, 2017

BEAUTY IN ME CAMPAIGN AT SM SOUTHMALL



As we all know, the month of March has been celebrated by all women in all walks of life because you know it! It's our month — International Women's Month.  And with that, SM Southmall brings a Beauty In Me photo exhibit which was launched last week.

BEAUTY IN ME CAMPAIGN AND TOM EPPERSON

Beauty In Me is a gallery of images by top photographer Tom Epperson. His subjects are women in our community, women we might meet in passing. Women whose deep-seated insecurities may not be seen, but are felt.



Through these images, Tom Epperson endeavors to show these ladies, and the world, their beauty through his eyes. 

Mr. Epperson said “In this day and age, we are very much influenced by social media – what we believe beauty to be and how it affects us as individuals. I thought what made this project so special was how it was trying to convey that beauty came from within, that we are all different and we all have something that is very unique to us." 


"Being asked to partake in the Beauty In Me campaign of SM Southmall was not only a privilege but a great deal of fun. In fact, I cannot remember the last time I had so much fun shooting people I did not know."


"For a photographer this is always a challenge as we have very little time to get to know each person, to see what makes them tick, to find out who they are as individuals." he uttered.


"I tried to make the experience for all involved fun and not so serious, to ask questions to bring out their personalities. A little exerciseI use to try to put people at ease is to have them close their eyes and keep happy thoughts, ask them to scream, shout, or even dance, to take their minds off the process of being photographed." says Mr. Epperson.


"I believe it takes very little effort for people to look and feel better about themselves. Something as simple as smiling goes a long way.” he finished.


I am just glad that I was one of the guest and was able witness the launch of this campaign. 

Always remember that we are beautiful in our own unique way!



The exhibit was launched last March 20 and will run until March 31, 2017. Come and stop by at the SM Southmall activity area if you are in the area. :)  You can view more photos of the event HERE.



Xoxo,

Jaimie 

xx THE MERMAID IN STILETTOS xx
All my images copyright to THEMERMAIDINSTILETTOS.COM



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