Gawad Madiskarte Celebrates Five Years of Heart, Hustle, and Community

This year, PLDT Home and Madiskarte Moms PH (MMPH) commemorate five years of advocating for Filipina mompreneurs—women who lead with their hearts, hustle, and ingenuity. Since its humble start during the pandemic, the movement has expanded to become a thriving community with over 215,000 members, and more than 25,000 mompreneurs have been inspired, taught, and empowered to create companies that strengthen families and influence communities.

This year, MMPH brings back Gawad Madiskarte, the annual awards ceremony that honors exceptional Filipina mompreneurs who embody leadership, compassion, and innovation. More than just awards, Gawad Madiskarte has become a powerful platform for uplifting women whose creativity and determination transform not only their families, but also their communities—and the nation.

“You work wonders in three different worlds: the world of home, your own personal growth, and the world of business. At PLDT, we believe in the power of community, and our Madiskarte Moms exemplify this through their dedication and innovation,” said Menardo “Butch” Jimenez, PLDT Chief Operating Officer and Technology Head.

You Are Seen. You Are Heard. You Are Valued.

Every mompreneur in MMPH carries within her dreams, sacrifices, and an unshakable hope—not just for herself, but for those she holds dear. Gawad Madiskarte is more than a set of awards. It is a celebration of courage, purpose, and love. It is a way of honoring the mom who quietly keeps going at dawn, who figures out shipping logistics in her lunch break, who turns passion into profit—even when the odds seem against her.

What Gawad Madiskarte Honors 

Beyond building businesses, mompreneurs are reshaping the meaning of success—proving it is not only about profit, but also about purpose and positive change. At the 4th Gawad Madiskarte, inspiring women from government, business, and entrepreneurship will once again come together to honor these trailblazers.

Winners will be selected under two divisions:

• Start-Up Mompreneurs – for businesses running at least 6 months

• Scale-Up Mompreneurs – for businesses operating 13 months or more and DTI/BIR-registered

Three major awards reflect MMPH’s core values:

• Diskarteng Angat – for growth and innovation 

• Diskarteng May Puso – for social good and community impact

• Diskarteng Eco-Friendly – for sustainability and environment stewardship
  
  

Special awards include Diskarteng Digital (for creative digital use), the Mompreneurs’ Choice Award (voted by the MMPH community), and the Madiskarte Icon (for an exemplary leader and inspiration).

Stories of Triumph

Last year’s winner of Diskarteng Angat - Scale-Up Division Award  Heidie Ricca del Rosario, founder of HTP Clothing, turned a humble preloved clothing business into a thriving local fashion brand that empowers community seamstresses. 

From L-R (Ina Pineda, Vice President for PLDT Home Marketing Communications and Services, Butch Jimenez, PLDT Chief Operating Officer and Technology Head, Ricca Del Rosario, Owner of HTP Clothing, and Maxine Loyola, AVP & Head, PLDT Home Marketing PR, Influencer Management and Brand Advocacies)

“Gawad Madiskarte allows us mompreneurs to be seen, heard, and celebrated. It fills our hearts to know the awards recognize that behind every successful business is a mom who made it happen,” Del Rosario said.

How to Apply

Mompreneurs with inspiring stories and impactful businesses are invited to apply. Winners will receive cash prizes, capital support, and national recognition to help propel their businesses forward.

 Application deadline: November 15, 2025 

Apply now through this application link and the official MMPH website. Don't forget to join  Madiskarte Moms PH Facebook Group and learn more about the 4th Gawad Madiskarte, its categories, and past awardees.