Thursday, May 30, 2024


Leading worldwide sportswear brand ANTA has opened a new ANTA Kids store at Shangri-La Plaza in Mandaluyong City, just in time for Mother's Day. The new store, located on the fourth level of the Main Mall, represents ANTA's considerable development into the children's sportswear market.

JP Paglinawan, General Manager of ANTA Philippines, expressed his enthusiasm for the upcoming launch.

“As we embark on this exciting journey, our focus remains steadfast on the continued growth of the ANTA brand in the Philippines. We are committed to bringing top-quality sportswear and footwear and empowering experiences to athletes of all ages, inspiring them to reach new heights in their fitness journeys,” said Paglinawan.

Last year, Paglinawan teased the upcoming ANTA Kids collection, sparking anticipation with a promise of products specifically designed for young athletes. Paglinawan emphasized the collection's focus on child-specific technology and engineering, built with an in-depth understanding of the anatomy of a child’s foot and children’s unique needs on the court and on the playground.

With ANTA Kids footwear, kids can lace up for peak performance with the innovative habu Fit System. This technology combines a micro-adjustable dial for a secure, customized fit, ultra-lightweight yet durable laces, and low-friction lace guides for effortless adjustments. This translates to a locked-in feel that allows young players to focus on their game without worrying about loose shoes hindering their agility.

Young athletes can expect enhanced stability on the court, while young runners benefit from improved bounce and traction during their activities. On top of all these features, the shoes are surprisingly lightweight and easy to move in. For streetwear, the collection has reversible varsity jackets that double as waterproof outerwear, perfect for keeping kids stylish and comfortable during the rainy season. 

The first ANTA Kids store was launched in July 2023. The Shangri-La Plaza store is the seventh ANTA Kids store and the 43rd ANTA store in the Philippines. Following hot on the heels of this exciting launch, ANTA is set to open its newest location in Cebu’s SM Seaside, solidifying its position as a leading sportswear brand in the Philippines. This upcoming store will mark its 43rd store in the Philippines, another significant step forward in ANTA's ambitious expansion journey for the year.

Keep an eye out for more store openings in the coming months and join ANTA in celebrating the spirit of sports and active living! Explore their latest merchandise and discover exclusive offers by visiting their online store at

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