Thursday, June 24, 2021

TikTok Celebrates the LGBTQ+ Community

This June, TikTok has the unique opportunity to bring the LGBTQ+ community on the platform, as well as their supporters, together with a series of celebrations geared at empowering, educating, and entertaining all of its users, in honor of Pride Month 2021. TikTok aspires to create a more inclusive environment that is truly open to all.

TikTok is a global entertainment platform that promotes culture and encourages creativity. As a result, the platform is dedicated to cultivating the app's inclusive and diverse community by working hard to ensure that creators of all backgrounds and beliefs feel free to express their genuine self.

On TikTok, Everyone is Free to Be

TikTok commemorates Pride Month 2021 by elevating the conversation around its global campaign theme, 'Free to Be', which means having the freedom to be yourself in any and all spaces, being free to evolve into the person you are meant to be, and enjoying the freedom to create content without judgement. It also means being free to push yourself to be better in every way, including checking your biases, learning to understand other people's perspectives, taking an active stand against discrimination, and allowing anyone to feel free to be themselves without the pressure of societal or gendered norms.

TikTok Celebrates Pride Month 2021

TikTok reinforces its role as an entertainment platform that empowers the LGBTQ+ community through initiatives celebrating, recognizing, amplifying, and elevating LGBTQ+ creators and trends, and spotlighting trailblazing LGBTQIA+ creators, businesses, and partnerships. These initiatives include:

#ForYourPride Hashtag Challenge, a call-to-action to all users to declare what Pride means to you, and share what you do for your pride.

New Pride-themed creative effects, filters and stickers.

Global Pride March, a 12-hour Global Live Lineup featuring LGBTQIA+ talents, which aims to boost awareness for the Free to Be campaign. This is happening on June 24th, and will be hosted by countries around the world including the US, Canada, Latin America, Philippines, and more.

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