Thursday, July 11, 2019


A few days ago, I attended Sun life's launch of their newest campaign dubbed as —KaakbaY- : Stories of Lifetime Partnerships. “KaakbaY’ is Sun Life’s latest effort geared towards renewing its commitment to becoming the Filipinos' lifetime financial partner and its purpose of providing its clients with lifetime financial security, which it has been championing since it introduced life insurance in the Philippines in 1895.

I held back my tears when Piolo, Inigo, Enchong. Matteo and Charo each shared their stories in a set of videos~ which shows how they have found their lifetime partners whom they can trust fully and rely on — who believed in them, supported them, and inspired them.

In our own lives, wouldn't it be nice if we have our lifetime partner din who will be our companion in this wonderful journey called life? Someone who would stick with your own craziness through thick and thin.

Enchong confessed that he couldn't help but cry after seeing the final video. Matteo had the same sentiment. He said that the authenticity of emotions was clearly captured in the videos. 

Meanwhile, Charo marveled at the experience of sharing her own story which brought back so many memories that she shared with her lifetime partner. “It was unnerving at first but in the end, it was a beautiful way to pay tribute to someone who impacted my life in so many ways."

Piolo, a long-time client and brand ambassador of the company, highlighted that his own relationship with Sun Life is truly one that can be defined as a lifetime partnership. "Sun Life has been my lifetime partner in every step of my journey. A 'kaakbay’ in every way. With their help, I’ve been able to secure a brighter future not just for myself, but for my family as well,” he said. "I hope that my story, as well as that of my fellow ambassadors, will encourage more Filipinos to pursue financial security and live healthier lives with Sun Life as their lifetime partner.

Sun Life hopes to encourage Filipinos to find that partner who will help them shine to their full potential through these story of embodying lifetime partnerships.

"Their stories exemplify the kind of partner Sun Life aims to be for every Filipino pursuing his financial journey, we are committed to helping them make life brighter." ~ Sun Life Chief Marketing Officer Mylene Lopa said. 

Mylene Lopa emphasized that all the brand ambassadors are long-time Sun Life clients as well. "This brings truthfulness to their testimonies of having found a lifetime partner 'kaakbay’ in Sun Life— in their financial journey. We’re thankful that they supported our vision and permitted us to share their stories to Filipinos," she said. 

The soundtrack for the campaign, also entitled “Kaakbay‘ which was written and performed by Inigo himself, will soon be hitting airwaves nationwide, while its music video will be shown on Myx. 

Meanwhile, the 'Kaakbay” videos will be posted on Sun Life's Youtube channel, @SunLifePH, with a new one premiering every week beginning July 13. Those who will watch the videos will get a chance to win a trip for two to Singapore by sharing their own stories of lifetime partnership on @SunLifePH on Youtube or Facebook. Consolation prizes will also be given away. The full mechanics are available on Facebook.


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