Monday, August 06, 2018


Why do girls wear makeup? How about you, why do you wear it? Whether you use makeup because it's required at work, as your therapy, or as a hobby because you just super love eeeet, makeup lets you show off your personality and uniqueness in a way that nothing else truly can. And we girls all know it — makeup has always been a form of our self-expression.

Last July 19, 2018~ I got to attend J. Cat’s Turn Up the Volume campaign launch held at Poblacion’s Dulo MNL. Five of the biggest and most innovative MUAs came together to amp up the volume to show how to break makeup rules and, instead, make your own!

J. Cat’s Turn Up the Volume campaign launch was an immersive activity at every corner that's truly IG worthy. The retro club-esque event was filled with holo, neon lights, plush chill-out spots (check my IG stories!), specially-curated food and cocktails, pumped-up music, addictive games, exclusive giveaways, and of course, tons of makeup, that’ll turn up the volume from timid and tame to audacious and unapologetic.

There were five stations where each of their 5 MUAs have demonstrated different looks namely: "Pop of Color",  "Dare to Sparkle", "Color Me Bold", "Hologlam", and "Full On Club Chic". Invitees got millions of colors, and countless makeup inspirations as a live model get the full treatment with each makeup artist. Each station placed the spotlight on how to use some of J. Cat’s most popular products like; Lipfinity Matte Lipsticks, Eyeshadow Palettes, Liquid Highlighters, Flash Metal, Holo Toppers, Rock Glitz Eyeliners, and many more.

J. Cat knows that real beauty comes from within, but what sets J. Cat apart is its ability to help makeup junkies and newbies transform and express all their many facets. 

Influencers and celebrities from all over the world have continued to rave about J. Cat and its inventive campaigns. Even on how it found the perfect way to give high-quality product without breaking the bank.

What's there to love with J. Cat? 
Everything — From its rich color pay-off, fun products, and vegan and cruelty-free lines that encourage both newbies and pros to break the mold and create their own fearless looks. 

All of J. Cat’s products are free of phthalates, sulfates, GMO’s, Triclosan (a preservative) and other toxic chemicals. Its nail polishes are also free from formaldehyde and toluene, while also being cruelty-free and budget friendly.

This year, though, J. Cat invites a bigger and more fearless approach to makeup with its newest campaign called Turn Up the Volume. While their staple products still enable you to nail every and any look that fits your fancy, J. Cat wants you to make 2018 the year you start your new makeup adventure as they give you the tools and inspiration to take charge and have the choice to be as bold as you want.

Turn Up the Volume invites makeup lovers from all walks of life to take a step out of their comfort zone by making our everyday bolder. Whether that’s a new addition of a pop of color on your neutral-shaded lids, a full-blown rainbow lip for your evening out, or a versatile look that will easily transform and take you from day to night with just a few strokes and dabs of daring hues—J. Cat can elevate your go-to looks and dial up the boldness.

J. Cat’s newest campaign underscores the uniqueness within us all and encourages users to let out their inner J. Cat kitten—the undeniable club chic life-of-the-party who isn’t afraid to explore the different volumes of bold beauty that J. Cat beauty can take them to.

So, with everything that makeup can offer—why not dial up the boldness of your look and turn up the volume? 

Fellow makeup lovers, let's all Feel Good, Look Good, and Break the Rules!

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Xoxo, 💋


All my images copyright to THEMERMAIDINSTILETTOS.COM

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