Wednesday, July 06, 2016

25 YEARS OF MASFLEX - ALL FOR THE LOVE OF COOKING


At this point in time, I hear my mom frequently say, "modernized na talaga ngayon".  This is because back in the 1980s the options for Filipinos for cookware, houseware, and kitchenware products are limited. Global brands are available for sure but majority couldn’t afford it due to its price range. However, our  Moms that time do not have a choice but buy it especially if what they are after is quality. Am i right? Those whose budget are limited are just left with the option to just deal with the lower-quality locally-made recycled scrap material cookware that posed a health risk. And because of these unfortunate choices in the market, there was a need for a range of affordable products that still had a standard of quality that would meet the needs of the Filipino homemaker during those times. Thus, the MASFLEX brand was first introduced in the Philippines in 1989 as a cookware brand.


With the continuous effort in innovating their products for the past 25 years, MASFLEX celebrated their 25 years of success all because for the love of cooking. I am honored to be a part of their 25th Anniversary celebration which was held at the Le Pavillon Metropolitan Park in Pasay City. 

MASFLEX has been successful in catering the needs of the market which brings them the leading and most sought brand for houseware, cookware, and kitchenware industry in the Philippines. Their aim is to develop affordable, easy-to-use, and high quality kitchen and dining products for their loyal consumer base and further attract new home-makers towards using MASFLEX products in their homes and kitchens. 

With their wide selection of affordable products, this company's vision isn't hard to attain - here are some of Masflex awesome collection:

NON-STICK COLLECTION
The MASFLEX Non-Stick collection encompasses all kinds of cookware, from basic non-stick cookware up to higher end forged aluminum cookware with non-stick coatings from Daikin Japan such as Ceramic, Marble, & Stone. 

NON-STICK ALUMINUM



NON- STICK CERAMIC


NON -STICK MARBLE


5 LAYER DIAMOND COATING SERIES 
This is the latest addition in the non-stick collection which are made in Korea. 



STAINLESS STEEL COLLECTION
The MASFLEX high quality Stainless Steel collection has both the basic and the premium lines of cookware. 

OTHERS
Other than cookware, Masflex also caters to a variety of kitchenware & houseware products attuned to the needs of the modern home makers.




There was  a Creative Pancake Art contest which kept everyone entertained during Masflex’s 25th anniversary celebration while waiting for their new brand ambassador be introduced. 

check out my domesticated self :)
My pancake art creation :)

MASFLEX NEW AMBASSADOR


MASFLEX is very proud to have their latest brand endorser, MS NANCY REYES-LUMEN, as their first ambassadress for the brand as part of their 25th year anniversary celebration. Ms. Nancy Reyes-Lumen, the self proclaimed "Adobo Queen" certified cook and a foodie which also comes from the prominent Reyes clan of the Aristocrat Restaurant who is the most renowned family when it comes to Filipino food in this country.

In the search for an endorser for MASFLEX, they wanted someone who has had many years of experience in the culinary industry, has genuine passion in food and cooking, and one who can easily relate with the wide demographic base of consumers. They found this all squarely in the Adobo Queen who has also been an endorser for other food and appliance related brands. According to MASFLEX executives, what sweetened it further was the fact that she was already a loyal user of Masflex cookware and kitchenware products so she already knew the products very well.


During the event, Nancy shared some of her cooking techniques and tips on how to take care of your cookware, kitchenware.

She also shared some of her recipes like “Lola Mareng’s Adobo sa Beer”, “Mommy Nena’s Kinulob“, and “Rodrigo’s Roast”...

When she was asked how washer partnership been with Masflex so far? 
" It’s a love affair - between me and the brand and the love of cooking." She said.
I may not be the world's most knowlegeable cook or as knowledgable as others but there's one thing for sure - - I would't gamble in taking the health of my family at risk, so for the love of cooking, let's all use Masflex!

Xoxo,

Jaimie 

xx THE MERMAID IN STILETTOS xx
All my images copyright to THEMERMAIDINSTILETTOS.COM
Other photos are official photos from the MASFLEX Official Event Photos


DON'T FORGET TO CONNECT WITH ME! 


2 comments:

  1. The lagostina pots have various family unit employments. In some parts of the world, a clay pot is a critical kitchen utilize thing. Then again, the greater part of pot clients need them for moving plants to another point. They likewise sow seeds in the pots. More Information

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  2. I've been cooking peppers and onions in the skillet on the grill a lot lately. I'll have to add jalapenos next time. Yum. I like cooking bacon that way too, although hot fat + open flame adds a nice element of danger. I used to get flank steak, but my husband got me to try the carne asada cut from our local market, and I prefer it. Not sure if it's thin-cut flank or skirt (I'll have to ask), but it looks like this 

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