Wednesday, July 22, 2020

Comm&Sense wins gold, 2 silvers for marketing innovation


Public relations company Comm&Sense continues its impressive metal haul as, on its first try, the agency won a gold and two silvers for the three entries it submitted to the 2020 Asia-Pacific Stevie Awards.

Organizers of the Seventh Asia-Pacific Stevie Awards today announced that Comm&Sense will receive the Gold Stevie® Award for Innovation in Content Marketing/ Branded Editorial for the agency's campaign for the hospital ManilaMed.

The agency will also receive the Silver Stevie® Award for HMO company PhilCare for Innovation in Cross-Media Marketing and another silver for the WestLake Medical Center, this time for Innovation in Viral Videos.

The Asia-Pacific Stevie Awards are the only business awards program to recognize innovation in the workplace in all 29 nations of the Asia-Pacific region. The Stevie Awards are widely considered to be the world's premier business awards, conferring recognition for achievement in programs such as The International Business Awards® for 18 years.

President Jaeger Tanco said Comm&Sense plans to continue this emerging winning tradition by having the agency send in more nominations from its growing client portfolio, not just in healthcare, but also in finance and consumer brands.

"We are emboldened to showcase even more campaigns. We are proud of these because these were not just creatively executed, they also - more importantly - allowed our clients to surpass their business goals," he said.

Managing Director Charlotte Fabian - Reyes said getting the Stevie® Awards for the first time lends "an amazing exclamation point" to the growing number of recognitions that the agency has been getting for the past three years since it decided to try the awards circuit.

"For us, the recognition that we have been getting is a testament to the excellent collaborations our team has formed with brands. It is also providential that we are getting our first international award as we approach Comm&Sense's 15th anniversary," said Reyes, who co-founded the agency in 2005 with Tanco.

Communications Director Toteng Tanglao said Comm&Sense will continue to bank on the agency's brand of Intelligent PR not just to get awards but also to win more clients.

"Intelligent PR relies on data as a smart springboard for content, platform, and amplification, allowing brands we partner with to attain not just engagement but more importantly market relevance. Intelligent PR is, simply put, Comm&Sense's business card," Tanglao said.

Nicknamed the Stevies for the Greek word for “crowned,” the winners will be celebrated during a virtual (online) awards ceremony on Tuesday, 22 September. 

More than 1,000 nominations from organizations across the Asia-Pacific region were considered this year in categories such as Award for Excellence in Innovation in Products & Services, Award for Innovative Management, and Award for Innovation in Corporate Websites, among many others. 

Gold, Silver and Bronze Stevie Award winners were determined by the average scores of more than 100 executives around the world acting as judges in May and June.

“We are delighted that the seventh edition of the Asia-Pacific Stevie Awards attracted so many impressive nominations,” said Stevie Awards president Maggie Gallagher. “This year’s winning nominations are testament to the resiliency and innovation of organizations in the region, many of which continue to succeed despite the challenges of the COVID-19 pandemic. Although we are disappointed that we cannot stage the in-person awards banquet we had planned for Hanoi, Vietnam this year, we look forward to celebrating many of this year’s winners during our virtual awards ceremony on 22 September.”

Details about the Asia-Pacific Stevie Awards and the 22 September awards ceremony, and the list of Stevie Award winners, are available at http://Asia.Stevieawards.com.


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