Monday, August 21, 2017


In the most unique and vibrant manner yet, ASUS Philippines finally unveiled the long-awaited Zenfone 4 series in Philippineslast Saturday, August 19 dubbed as "Zenfone 4 City at SMX Convention Center in Pasay.

Simultaneously, they also revealed Gong Yoo and Bea Alonzo as ASUS Zenfone 4 ambassadors!

“For one to fully understand the power behind the Zenfone 4 series, we must be able to experience each phone where they are designed to be, and these are in places that we can search for in the city. That is why we are very excited to have our dearest friends and partners share with us moments of exploration and discovery of what the newest Zenfone 4 series really is, and how it will innovate the landscape of smartphones towards the incredible.” - George Su, ASUS Philippines Country Manager


With architectures intricately personalized to each Zenfone 4 variant’s personality, ASUS Philippines veered away from traditional practices and revealed each Zenfone 4’s capabilities through "Zenfone City". This was done in hopes to provide event goers better understanding of each smartphone and how amazing each one is – especially in the realm of mobile photography. 

But with the downpour of handsets, you cannot deny the fact that some would still be confused on which Zenfone 4 smartphone is best and suitable for them especially the ones who were not able to experience the "Zenfone City". So here's a short rundown on the recently released Zenfone 4 series:

Asus Zenfone 4 ZE554KL - Php 28,995.00
  • The ZenFone 4 features a top-of-the-line dual-camera system that expands creative options to new heights. 
  • Its 12MP main camera is equipped with the industry-leading Sony IMX362 image sensor with large 1.4μm pixels and a wide, F1.8 aperture lens to capture up to 5x brighter and clearer photos in low light. 
  • Its 120° wide-angle camera provides a 200% larger view than standard normal smartphone, letting you fit more scenery and people. 
  • Its camera performance is further improved by the Qualcomm Spectra™ 160 image signal processor (ISP), which assures faster and smoother focusing and zooming, as well as photos with better color accuracy.
  • Comes in two colors: Midnight Black and Moonlight White.
  • Comes with a JBL Clip 2 portable Bluetooth speaker, a premium Clear Case and ZenPower Slim.

Asus Zenfone 4 Pro - Php 39,995.00
  • The Zenfone 4 Pro was engineered to provide luxury in every detail of your shot. 
  • With a dual-lens camera system featuring a standard camera with the Sony flagship IMX362 image sensor, this special variant captures gorgeous photos that is at par with professional cameras.  
    • F1.7 aperture lens and a 10x total zoom capability
    • a front-facing selfie camera with fast phase-detection auto-focus
  • It is the world’s first smartphone that incorporates three high-end Sony image sensors and the ASUS SuperPixel™ Engine, which promises 8x brighter photos in low light. 
  • Powered by the latest Qualcomm® Snapdragon™ 835 Mobile Platform and 6GB RAM, 
    • delivers a smooth and responsive camera experience, and the best performance with today’s apps and games.
  • Comes in two colors: Midnight Black and Moonlight White.

Asus Zenfone 4 Selfie ZD553KL -Php 13,995
  • The Zenfone 4 Selfie is endowed with a dual-lens front camera.
    • 20MP Front camera f/2.0 + 8MP (f/2.0, 120-degree wide angle) to capture selfies and wefies —200% more than the usual view. 
    • 16MP rear camera with 5P lens (f/2.0, AF, LED flash)
  • It comes with the newest ASUS SelfieMaster, a smart beautification technology that helps one take better photos and livestreams. 
  • Sporting a Snapdragon 430 with 4GB RAM 
  • It comes with a tri-slot tray for two sim cards and a micro SD card.
  • Comes in three colors: Deep Sea Black, Sunlight Gold and Rose Pink. 
  • Comes with a free limited edition Gong Yoo A4 poster.

Asus Zenfone 4 Selfie Pro ZD552KL -PHP 18,995.00
  • The Zenfone 4 Selfie Pro is endowed with a dual-lens front camera.
    • 24MP Sony IMX 362 Front camera (f/1.8, Dual Pixel PDAF, 4K UHD recording) + 5MP (f/2.2, 120-degree wide angle) to take photos with up to 2x light sensitivity, which makes it perfect for taking low-light selfies. 
    • 16MP rear camera with 5P lens (f/2.0, PDAF, LED flash)
  • It showcases a curvy premium metal design and a 5.5” full HD AMOLED display, meant for more vivid displays on screen. 
  • Sporting 14nm Snapdragon 625 processor 
  • Comes in three colors: Rogue Red, Sunlight Gold and Deep Sea Black
  • Comes with a free limited edition Gong Yoo A4 poster.
Asus Zenfone 4 Max ZC554KL -Php 9,995.00
  • The Zenfone 4 Max, sports an incredible 5,000mAh battery life that can last for 46 days on stand-by. 
  • 2x faster reverse charging capability, making it the “go-everywhere” power bank everyone’s been wanting to have. 
  • Comes with a powerful dual-lens camera – which makes it the only international smartphone brand in the local market to have a dual camera smartphone below the Php 10,000 price range.
    • 8MP Omnivision Front camera (f/2.2, 1.12um)
    • 13MP Omnivision Rear camera (f/2.0, 1.12um, LED Flash, PixelMaster 4.0) + 5MP secondary rear camera (f/2.2, 1.12um, AF, 120-degree wide angle)meant to capture the bigger and wider picture without compromising quality.
  • Comes in 3 color variants: Deep Sea Black, Sunlight Gold and Rose Pink.


In addition to the revelation of the new ambassadors was the announcement of another partnership. This time, it is between ASUS Philippines and the Operation Smile Foundation – an international non-governmental organization (NGO) dedicated to helping children with cleft lips and palettes entitled #4THESMILE. 

#4THESMILE is an online fund-raising campaign which invites users to simply take a selfie using any of the new Zenfone 4 series smartphones, and upload these online with the hashtag s #4TheSmile and #Zenfone4. ASUS Philippines aims to generate a total of 1,300,000 selfies, which will translate to a sponsored medical mission with Operation Smile Foundation in a key provincial area by the end of the year. All selfies taken with the official hashtags will be displayed in the Zenfone 4 Microsite and selfie bank.

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Xoxo, 💋

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