The launch was made possible through Dygen Food Ventures Inc. at the World Bazaar Festival at the World Trade Center, Manila. Dygen Food Ventures Inc. is the exclusive distributor of Trung Nguyen Legend in the country.
I enjoyed the launch so much. It offered guests an immersive experience: from learning about the brand's heritage to tasting its bold Vietnamese flavors-perfect for morning routines, "day in the life" videos, café-style reels, and cozy content moments.
"We know how Filipinos express themselves through stories — especially online," shared Mr. Miguel Paolo Salazar, General Manager of Dygen Food Ventures Inc. "Trung Nguyen Legend fits right into that creative lifestyle. It's bold, authentic, and full of character, and we're excited to see how Filipino creators will make this coffee part of their daily content and routines."
You may now come across Reels, TikToks, lifestyle photos, and flat-lays of the product that tempt you to try Trung Nguyen Legend. I tell you, do not resist coz' it's worth the hype— Vietnamese coffee hits different indeed!!!
So what is it to look forward to with Trung Nguyen Legend? Here you go:
- Bold Vietnamese Coffee Taste - Deep, aromatic flavors crafted for those who love "strong coffee POVs" and sensory-driven content.
- Affordable Indulgence — Premium, cafe-quality taste that's easy to share, recommend, and enjoy daily-without breaking the budget.
- Energy + Culture — A brand rooted in Vietnam's rich coffee heritage, ideal for storytelling, travel-inspired content, and cultural appreciation posts.
During the launch, a lot shared that the tasting felt like stepping into a café in Saigon-rich, smooth, and distinctly Vietnamese, yet comforting and familiar. For creators, the brand offers a new "coffee character" they can incorporate into their morning vlogs, work-from-home setups, and other entertaining and interesting lifestyle content.
Trung Nguyen Legend's initial lineup, featuring ground coffee, instant blends, and specialty variants, will soon be available across select stores and online platforms.
For updates on product availability, upcoming events, and collaboration opportunities, follow Trung Nguyen Legend Philippines on its social media account: https://www.facebook.com/dygenfood/
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