PLDT Home turns K-drama fantasy into reality with epic Squid Game Seoul experience

PLDT Home, the Philippines' leading digital services provider, turned dreams into reality for five lucky subscribers with their companions and top K-culture influencers – Happee Sy Go, Kring Kim, and Kristel Fulgar – by flying them to Seoul for an exclusive "Squid Game" experience.

A few days ahead of the third season premiere of Squid Game, winners and their companions, plus the content creators explored the heart of Korean culture and visited iconic landmarks together. Most notably, they got to enter Squid Game: The Experience – a popular interactive attraction inspired by the hit Netflix series.

Game face on! K-influencers and Squid Game fans Happee Sy, Kring Kim, and Kristel Fulgar take on the challenge in real life – but did they make it?

Launched last April, PLDT Home announced the promo with a successful press event to kick off the campaign while drawing excitement from Squid Game fans nationwide. This is a first for the telco brand, as it further pushes its promise of unli-entertainment beyond the home.

Blood pumping action: Happee Sy, Kring Kim, and Kristel Fulgar join lucky PLDT Home subscribers as they tour Squid Game: The Experience in Seoul – packed with challenges inspired by the hit Netflix show

With the success of its first-ever flyaway promo, PLDT Home delivered on its promise to elevate entertainment – offering subscribers not just content, but unforgettable experiences. It highlights PLDT Home's commitment to enriching digital lifestyles beyond connectivity.

Once in a lifetime: Five lucky winners with their plus-ones get the trip of their life as PLDT Home flies them to Seoul for three days and two nights – all expenses paid.

"We are absolutely thrilled to have brought this unique 'Squid Game' experience to life for our subscribers and the vibrant K-life community," said PLDT Home Acquisition Marketing First Vice President Patrick S. Tang.

"This journey to Seoul is a testament to our unwavering commitment to go beyond connectivity and deliver truly unforgettable experiences. We are incredibly grateful for the support and enthusiasm of our customers who participated in this promo. Their love for the brand truly fuels our passion to continuously elevate entertainment.”

As the first of many such programs, the Seoul flyaway promo is proof to PLDT Home's intent to consistently enhance its subscribers’ experience with streaming leaders such as Netflix, with a whole world of exclusive benefits and premier entertainment waiting for them.

“This is just the beginning of many more exciting rewards and immersive experiences we look forward to bringing to the PLDT Home family. As a leading services provider, it is always our goal to offer a continuous stream of exciting rewards, innovative engagements, and unlimited entertainment activations for all our valued subscribers,” Tang added.

From just being fans of the show, new PLDT Home Fiber Netflix subscribers find themselves in luck right in the middle of the action in Korea!

Don’t miss out on PLDT Home’s exciting promos and rewards – get the PLDT Home Fiber Netflix Plan 1599 with up to 300 Mbps and the wide world of entertainment that comes with a Netflix Basic subscription! Learn more by heading to pldthome.com/fiber-netflix.

“Experience” Squid Game right in the Philippines when you apply for a PLDT Home Fiber Netflix plan at any of the following PLDT stores: SM North EDSA, SM Megamall, SM SouthMall, SM Baguio, SM Seaside Cebu, and Abreeza Mall Davao. Enjoy a set of Squid Game-inspired games, gimmicks, and prizes at every store visit!