Monday, October 03, 2022

Merz Tala Awards 2022: Stepping Back into the Light

The COVID-19 issue has rocked the global beauty industry more than any other. Lockdowns caused widespread closures, and sales were astonishingly low as a result of consumers staying at home. The Philippine aesthetic sector responded favorably to the crisis, and the loosening of limitations in 2021 helped propel the recovery. Filipinos have started emphasizing beauty and well-being once more since the globe is beginning to open up in a favorable way. We've been living in uncertainty for almost three years, but now we're returning to normalcy.

Following a one-year break, Merz Philippines, a pioneer in the medical aesthetic business, conducted its renowned annual 2022 Tala Awards once more to honor its partner dermatologists, plastic surgeons, aestheticians, and owners of beauty salons for their exceptional work throughout the nation. It was a lovely way to recognize the relationship with Merz to see everyone dressed to the nines in their finest black and white Filipiniana attire at The Shangri-La at The Fort on September 8. The partner centers helped men and women regain their confidence despite the pandemic's gloom. Their accomplishments deserved to be honored in full.

Host Issa Litton kicked off the evening with an eye-opening talk show led by no less than Miss Universe 2015 and Ultherapy® ambassador Pia Wurtzbach. Together with Dr. EdgardoTolentino, MD, FPPS, and Dr. Beverly Amoranto, MD, FDPS, they tackled the current issues that Filipinos face. Pia, who started her yearly Ultherapy sessions in 2017, bravely shared the struggles behind her triumphs as she openly painted a picture not of a perfect beauty queen, but of a real person with real-life experiences. More importantly, she spoke of what it took for her to overcome her challenges, from self-care practices like getting Ultherapy® treatments to seeking traditional help. “I always strive to be better than I was yesterday, in everything I do, because confidence is beauty. Self-care is very personal and being consistent is key. Mental and physical health go together. Body positivity is about learning to accept, understand and celebrate yourself from every angle. Treatments like Ultherapy® not only enhance physical appearance but also boost your confidence.”

This was validated by psychiatrist Dr. Ed Tolentino, that aggravated by the pandemic and other factors, everyone had their fair share of challenges and their own healthy way of coping. Dr. Ed shared with fellow doctors and aesthetic practitioners, tips on how to spot patients whose self-care treatments have turned unhealthy and how to help them. He advises emphasizing self-love. “Our reality is that there may be people who may not be ready to love their body the way it is, and this new term body neutrality promotes working on and loving our body for what it does or its functionality. You can find ways to enhance yourself, and if there is something you could do and you have all the resources available why not start caring for yourself. If you care for yourself, want to be happy, and want to be beautiful, there should not be any guilt. If we do not take care of ourselves, who will?”

With the launch of Ultherapy® x Pia’s campaign, ALL IT TAKES IS U, board-certified dermatologist Dr. Beverly Amoranto talked about how her patients find it soothing to get aesthetic treatments because they look and feel better afterward. And with the increasing-too treatments out there, one key reason her patients keep on going back for Ultherapy®treatments is that Ultherapy® is a tried and tested treatment with a treasure trove of scientific evidence to back it up. More than 2 Million treatments worldwide with over 95% patient satisfaction one year after treatment rating, Ultherapy® is the only non-invasive ultrasound treatment that allows you to SEE below the skin’s surface, promoting safe and effective treatments. That is why Ultherapy® remains to be the Gold Standard in skin lifting and tightening. “In the past two years, self-care has been reinforced, and taking care of ourselves is not a luxury anymore. It is actually essential to your health and well-being. Patients now come to us after doing their research and one of the treatments that they ask for is Ultherapy® because it delivers results. It is not just for the mature patients who want to rejuvenate their skin, we are now seeing younger patients who want to preserve their youthfulness.”

The night shone even brighter with the recognition of Merz partner clinics that have helped many Filipinos step back into the light through self-care. The biggest star of the night was The Aivee Clinic, taking home the highest and most prestigious Overall 7-Star award given by Merz Asia Pacific Regional Associate Vice-President, Regional Commercial, Raymond Ong. “This day is truly stepping into the light for all of us through Ultherapy®. I read that Filipinos are resilient, and I see it, and all it takes is U. Merz Philippines to be proud to present the 2022 7-Star Overall Awardee. This clinic is a shining example of excellence amidst adversity. They are a true partner to Merz, and we are so grateful for their unwavering commitment to beauty and empowerment.” With their exceptional performance, Dr. Aivee and Dr. Z Teo also took home the 7-Star Ultherapy® TDAward, 7-Star Merz Pure Anti-Wrinkle Treatment Award, and 7-Star Merz Easy AdaptHyaluronic Acid Filler Award for the night. Dr. Aivee and Dr. Z Teo went onstage to accept the award and dedicated it to their team of doctors, nurses, and staff as well as to their patients who have trusted them through the years.

It was a night of celebration as awards were given out to partner centers, including 7-star awards for Aivee Clinic for Merz Pure Anti-Wrinkle Treatment, Merz Easy AdaptHyaluronic Acid Filler and Ultherapy® TD, Luminisce Holistic Skin Innovations for Merz Versatile CaHa Filler and Toledo Medical Companies Inc. for Merz Versatile CaHa and Easy Adapt Hyaluronic Acid Filler.

Merz Aesthetics® Philippines, General Manager, Jorge Libanan, congratulates all the winners for the 2022 Tala awards and looks forward to strengthening the partnership further. This continues to be driven by the company’s purpose to fuel confidence and help Filipinos look better, feel better, and live better.

For more details, here are the rest of the winners for the 2022 Merz Aesthetics® Tala Awards.

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