Friday, December 10, 2021

Ginebra San Miguel Launches 2022 Calendar Girl

Chie Filomeno, a Kapamilya actress and social media star, is the 2022 Calendar Girl for Ginebra San Miguel. Chie is a celebrity housemate on Pinoy Big Brother Season 10 who was obviously overjoyed as she was unveiled as the newest member of the Ginebra San Miguel Inc. (GSMI) family during the online launch a few days ago.

In the 2022 Ginebra San Miguel calendar, the interests and hobbies of the 24-year-old actress are shown as a health and fitness enthusiast, a race car driver, a roller skater, a fashion trendsetter, a surfer, and a beach lover, in six (6) layouts. Consumers may scan a QR code on this edition of the Ginebra San Miguel calendar with their smartphones to witness Chie Filomeno's calendars come to life, including behind-the-scenes footage of her calendar girl photoshoots and a special greeting to her fans and followers. 

With a combined following of over 6 million on TikTok, Instagram, and Twitter, understands the importance of putting her influence to good use, especially at this time of pandemic. She mentioned that being chosen by the maker of the world’s largest-selling gin as its calendar girl marks an important milestone in her budding showbiz career. “To be a part of the Ginebra San Miguel family is such a big fulfillment for me. This is a dream come true. I am really happy and grateful to be a part of the brand’s legacy,” says Chie. 

Chie believes that being a Ginebra San Miguel calendar girl is more than just being sexy and having a pretty face. 

It is definitely beyond that. It is about being strong. It is about feeling and looking good, not just on the outside, but also on the inside. I know I am more than just a pretty face. I am more than my mistakes. I know I still have a lot to prove, not to other people, but to myself. My competition is myself and not anyone else,” she added.  “I use it in a positive way, to inspire people because that is what we all need right now. We should use our influence to inspire and give hope. That has been my goal,” 

She aims to use her new role as Ginebra San Miguel's newest brand ambassador to spread happiness and hope. Filomeno recently garnered the admiration of netizens after assisting a group of jeepney drivers who were asking for alms along Katipunan Avenue in Quezon City and urging the public to give back in any manner they can through her social media accounts.

In GSMI's growing list of brand ambassadors, Chie joins actress Sue Ramirez for GSM Blue, social media sensation Albert Nicolas for Primera Light Brandy, and actor/singer Matteo Guidicelli for GSM Blue.

The Ginebra San Miguel Calendar Girl is a long-held tradition in GSMI and an important part of the brand’s history. Since its inception in 1988, beauty queens, actresses, and models who have made their mark in their respective fields have graced the Ginebra San Miguel calendar. Among them were Marian Rivera (2009 and 2014), Anne Curtis (2011), Solenn Heusaff (2012), Kim Domingo (2017), former Miss Universe Pia Wurtzbach (2019), and Sanya Lopez (2020).

GSMI is the producer of the world’s largest-selling gin Ginebra San Miguel. Other quality GSMI products include GSM Blue Light Gin, GSM Blue Flavors Mojito, Gin Pomelo and Margarita, GSM Premium Gin, Antonov Vodka, AƱejo Gold Rum, Vino Kulafu, and Primera Light Brandy.

For more details, like the Ginebra San Miguel official Facebook page or log on to

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