Tuesday, April 07, 2026

Easter at SM: Egg Hunts, Parades, and Non-Stop Fun


Bring out those bunny ears and celebrate Easter in SM Supermalls around the country.


MANILA, Philippines, 27th March 2026 — This Easter, SM Supermalls transforms into a vibrant playground filled with egg hunts, parades, and colorful photo spots until April 5. Whether you’re bringing the kids or planning a fun day out, there’s something for everyone to enjoy to the max.


Expect a full lineup of activities, from interactive games and creative workshops to lively performances, delivering a memorable Easter experience for families and friends alike.


After all the Easter fun (or even before you start), take a break and refuel with a satisfying group dining experience at these must-visit spots:


Simmer into richness at Ninepot (SM North EDSA, SM City Clark)

Gather around the table and enjoy authentic Taiwanese hotpot at Ninepot.


Perfect for group dining, Ninepot brings people together over warm, flavorful broths and customizable sets perfect for sharing.


Indulge in a timeless bowl at Mak’s Noodle (SM Megamall, SM Mall of Asia)



Share a comforting bowl and good conversation at Mak’s Noodle.


Craving something comforting? Enjoy authentic Hong Kong noodles, known for their flavorful broth and signature thin egg noodles—ideal for a quick yet satisfying meal together.


Savor rustic Italian flavors at Osteria Antica (The Podium)

Make your Easter gathering extra special with a refined Italian feast at Osteria Antica.


For a more elevated group dining experience, treat the family to refined Italian dishes like the Pompano Al Forno—perfect for special Easter gatherings.


Enjoy steakhouse comfort at Mamou (The Podium, S Maison)

Indulge in perfectly cooked steaks and rich, satisfying sides at Mamou.


A go-to spot for group dining and special occasions, Mamou serves hearty steakhouse favorites best enjoyed with your loved ones.


Experience Japanese elegance at Hoshino Coffee (SM North EDSA, SM Megamall, SM City East Ortigas)


Slow down and savor quiet moments over coffee and desserts at Hoshino Coffee.


End the day with hand-brewed coffee and fluffy soufflé pancakes that are perfect for relaxing and sharing sweet moments after a full day.


After a satisfying meal—or even before you start—make the most of your visit with these Easter activities:


Strike your best pose at the Bunny Photo Corner



Snap photos at vibrant Easter setups filled with pastel colors, bunny props, and playful backdrops—perfect for capturing fun family moments and colorful Easter memories.


Walk proudly at the Easter Runway Costume Contest

Dress your kids in their cutest Easter outfits and let them shine at the Easter Runway Costume Contest at SM Supermalls nationwide.


Dress up in your most creative Easter outfits—bunny ears and all—and strut your stuff at the Easter Runway Show. Kids and families can join in for a chance to win fun prizes.


Hop into the Easter Eggventure Game

Go on a digital egg hunt around select SM Supermalls, where hidden QR-coded eggs unlock points and exciting rewards through the Play at SM website. Make sure to explore every corner for a truly exciting adventure—it’s a fun, high-tech twist on a classic Easter tradition.


Unleash artistry at Easter Art Lab

Let kids get creative at the Easter Art Lab, where they can paint, craft, and bring home their own colorful creations—a fun keepsake from a full day of Easter fun.


March in the Easter Parade

Celebrate Easter with a full day of excitement, featuring fun-filled games, a creative costume contest, and amazing prizes.


Watch beloved Easter characters come to life in festive parades across select malls. Dance along, interact with mascots, and soak in the cheerful atmosphere as the whole family celebrates together.


Honor tradition with a meaningful Easter Blessing

For families who want to celebrate the deeper meaning of Easter, select malls will hold Easter Sunday Mass on April 5, offering a quiet moment to pause, reflect, and give thanks.

Whether you’re dining with loved ones, hunting for eggs, or enjoying a full day of activities, your most loved mall, SM Supermalls is the place to be this Easter. Don’t miss out—plan your visit and make it an Easter to remember.

Monday, March 30, 2026

A Taste of the Cape: South African Grapes Arrive in the Philippines


Fresh from the sun-drenched vineyards of South Africa, a new variety of top-tier grapes has officially arrived in the Philippines. The South African Table Grape Industry (SATI) is proud to bring these crisp, naturally cultivated treats to local shoppers looking for the best in global produce.

Sunday, March 29, 2026

Sensory Bliss: Reliving Your Best Days Through Irresistible Moments



Ever catch a specific scent or flavor and feel an instant jolt of joy? It’s like a glitch in time that pulls a favorite memory into the present day. That one sensory cue where it can transport you back to a favorite memory, making your world feel a little brighter and much more magical. 

Friday, March 27, 2026

Beyond the Household: Celebrating Filipina Grit at the 4th Gawad Madiskarte


For Pinay mompreneurs, the 'daily grind' is a balancing act of heart and hustle. These women are doing more than just running shops—they are transforming their 'diskarte' into long-term security and independence for their families.

Monday, March 16, 2026

SM Home & Uratex Join the 8-Hour Movement this World Sleep Day


Sleep isn't just downtime; it’s a recovery session. While you rest, your body is busy repairing muscles, balancing hormones, and recharging your immune system. It’s the ultimate wellness tool, yet it’s often the one we ignore the most.

Uratex Brings the 8-Hour Movement to AbensonHOME Makati


We spend hours obsessing over the latest tech and gadgets, yet we barely give a second thought to our mattresses—the one place where we actually spend a third of our lives.

Saturday, March 14, 2026

Fortune & Finance: Navigating 2026 with EastWest

EastWest is helping clients stay ahead of the curve. To kick off the Year of the Fire Horse, the bank held exclusive briefings in Metro Manila and Pampanga, blending 2026 economic forecasts with actionable insights for confident decision-making.

Meet Pomelli: Google Labs’ New Secret Weapon for MSMEs

Google Labs is leveling the playing field for Filipino entrepreneurs with the expanded release of Pomelli. In a landscape where MSMEs make up 99% of businesses, this AI-powered tool is a game-changer. It allows small business owners to create professional, on-brand marketing materials instantly—giving them the creative power of a big agency without the massive price tag.

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