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Monday, September 03, 2018

BATANG ALASKA SCHOOL MILK PROGRAM KICK OFF



Alaska kicked off its campaign last week dubbed as “Batang Alaska School Milk Program”. This campaign aims to spread knowledge to mothers on how we can prevent stunted growth and underweight in our children. This is also to help in guiding mothers so our children will achieve the right height and weight with the help of proper nutrition and fortified milk.

In a study from the Nutritional Status of Filipinos developed by the Food and Nutrition Research Institute of the Philippines (FNRI), 1 out of every 3 children in the Philippines aged 5 to 10 is suffering from stunted growth. Similarly, 1 out of every 3 children aged 5 to 10 years old is underweight.

Stunted growth as well as being underweight are problems that should not be ignored. If not addressed early, stunted growth may lead to lost productivity and opportunities, and to nutrition-related diseases later in life. The World Health Organization (WHO) defines stunted growth as the “failure to reach one’s full potential for growth ” and poor nutrition is one of the many causes of this. This can also result in being underweight or when a child weighs less than the average for their age and height.

Alaska Milk Corporation is well informed about these facts that's why they are serious and dedicated to providing proper and affordable nutrition to Filipinos for over four decades. With this, they will hold a series of events with activities to promote the importance of proper nutrition all throughout a child’s development years in order to reach the right height and weight for their age.

Loaded with Vitamin D, high in calcium and iron and a good source of protein — Alaska’s new Alaska Fortified Powdered Milk Drink takes the lead in this campaign. As mothers, we already know that milk has always been essential for growing children to have enough and consistent nutrient intake to ensure maximum growth potential. That's why with this campaign + Alaska Fortified Powdered Milk Drink when combined with proper nutrition and an active lifestyle, it will definitely help children reach the right height and weight for their age.


This event,  also marks the first public appearance with Alaska Fortified’s new Nutrition Advocate --three-term senator Sen. Loren Legarda, who has authored many pieces of legislation aimed at improving the lives of Filipinos and promoting inclusive, sustainable and resilient development. Alaska’s new Mom ambassador was also introduced --- renowned actress, singer, TV host and one of Philippines’ favorite mumshies, Mrs. Jolina Magdangal-Escueta.

Alaska also provided everyone with samples of the Alaska Fortified Powdered Milk Drink, which when combined with a balanced diet, is able to help children obtain their age’s proper height and weight.

To support this campaign, one of Alaska’s key trade partners, Puregold, joined the event to announce a special and exclusive promo that will make buying a pack of Alaska Fortified truly of superior value for consumers. Reward prizes were also given by Alaska’s distribution partner, OTO-GMA, to Santolan Elementary School for being the winner of the Batang Alaska label generation activity for the school.

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